19 Best SEO Tools to Boost Organic Traffic Free and Paid

June 25, 2025

If your page isn’t mobile-friendly, it will give you specific areas to address. The interface has an almost “Cards Against Humanity” rebel vibe to it. Regardless, if you want to generate a massive list of questions from any keyword set, this is your go-to tool. Specific tools to make sure your site is crawlable and optimized. When choosing a tool, consider the exact features you need (and the cost) before making a final decision.

GSC helps website owners track and improve their search performance by providing direct insights from Google’s crawlers and helping them understand how their site appears in search results. For deeper insights, it also integrates with Google Analytics. Google Analytics also helps you see site visitor engagement metrics, such as when a user exits your site (and which page) and conversions on landing pages.

Get a complete breakdown of the target’s backlink profile

Enter your domain on the ShortPixel website to see how many images you could optimize. If a reporter uses your submission, they may credit you with a backlink. Basically, reporters use the platform to request expert commentary for their articles. So, it’s a good idea to fix the performance issues highlighted. To help you make strategic decisions on which topics to cover.

Analytics

• Who are your competitors, and how can you outrank them in the SERPs?
• What I like about this tool is that you can integrate it with your ChatGPT API key, and it can act as an AI writing assistant for you.
• If your site targets different countries or different languages, you’ll need to set up your hreflang tags properly.
• Search engine companies created it as a unified language for structured website data.
• Ahrefs not only gives our team insights to improve rankings and beat ROI targets, Ahrefs makes it easy to evangelize SEO and get buy-in from our organization.

Most SEO software come with dashboards to help you visualize your data, from links and DA score to KW rankings. Not every small business has the budget for comprehensive SEO software, though. So, if you’re using a few individual, piecemeal programs to help with your SEO plan, you should use Google Analytics, at the very least to keep track of your site data. Many of the best SEO software offer tools to help you improve your site in the long term with ongoing optimizations, site audits and reports.

What’s more, an annual subscription for a Pro and Business Plan also allows the use of the Agency Pack add-on for an extra $50. But what SEO tool to BHS Links choose with such a variety on the market? This article lists the top 8 SEO tools and software with their features and pricing examined and pros and cons defined.