Children’s Book Promotion Ideas
August 5, 2025
Children’s Book Promotion Ideas
I recently posted a video calling all authors to #StitchThis and tell the TikTok world about their book. Do it! There are lots of videos like this on TikTok where someone will ask you to stitch their video with your response quickspin casino. Watch for opportunities to do this.
TikTok can help you build an audience, which may lead to book sales. But it’s just one of many ways to promote your book. If you enjoy it, then keep going! But if you give TikTok a solid try and decide it’s not for you, that’s OK!
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.
Children’s Book Promotion Ideas
Podcasts are extremely popular these days and are made on all kinds of topics. Several podcasts are dedicated to families and kids as well. Participate in a podcast dedicated to children as an interviewee or a guest speaker. You may have to reach out a couple of times before finding a spot, especially on popular podcasts. You can also send your book for reading on storytime podcasts.
Once you’ve received a review, be sure to thank that launch team member individually! Don’t forget to also ask your launch team to publicly announce your book to the world by sharing on social media. To make it as easy as possible for your team members to spread the word, you could create images for them to share on their social platforms, such as Facebook and Twitter.
Organizing all the people you think would be interested in your book is a great way to provide you with a set of initial book reviews. Let’s be honest; how many times have we looked at a book page, only to click away moments later, because it didn’t have any or very few reviews? I know I have. And that’s what a launch team is meant to prevent.
Libraries love hosting story hours with local authors. And most libraries have weekly scheduled story times already, with lots of children and parents attending. Larger libraries even offer multiple story times based on different age groups, making the targeting of your book’s audience even easier.
When searching the web for promotional sites, you’ll find that some are free, and some require a fee; some require your book to be free, and some allow a reduced price. You decide what best suits your budget. Also note that some of these sites require you to already have a certain
Alternatively, you can gift each member a copy of your ebook version. This will yield the same benefits, as long as the launch team member redeems the gifted ebook within 24 hours of you sending it. In addition, you’ll also receive your royalties on these gifted copies.
TikTok Video Ideas for Book Promotion
Because we guarantee deliverables, and in order to do so we therefore need to guarantee compensation for our hard-working PR team, we require payment in full upfront. We do offer financing options if you are open to taking out a loan to pay for our PR package (and then you’ll repay the lender in monthly installment payments).
TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.
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Quality self-published book marketing and publicity can be hard to come by. Many of the large traditional book PR & marketing agencies don’t work with self-published authors. As one of the best book marketing companies in the USA, we DO work with self-published books!
#ReadingList – This hashtag is useful for authors who want to share their reading list with their followers. By using this hashtag, you can connect with readers who are looking for new books to read and expand your audience.