Book Promotion Ideas
August 7, 2025
Book Promotion Ideas
Turn your ideas into compelling book trailers that capture attention and inspire readers. Check out these creative examples to kickstart your next book promotion and see the power of dynamic content in action https://megamoolah-slot.net/!
As I mentioned before, there are lots of reasons why video should be an essential tool in an author’s book promotion toolbox. Video generates the most online traffic and engagement, 78% of people watch online video each week, studies show people recall 6 times more info from video than text, and our brains process imagery 60,000 times faster than text. Need I say more? Humans are wired for video. So why not take advantage of that?
No wonder publishers and authors are increasingly leveraging video to tap into an exploding audience. But as much as a good book promo video makes that lasting first impression, a bad video is like a bad book cover—it cannot be unseen and can ruin a reader’s expectation of a book before they’ve even had a chance to crack into that first page. To help you avoid this pitfall, here are some key considerations and steps to successfully produce and distribute a book trailer that sells your work:
Children’s Book Promotion Ideas
Many authors just want to write, and don’t want to market. In fact, most despise this aspect of being an author. And this holds true for writers of children’s books as well. It is, nonetheless, one of the key factors to your book’s success. Without promoting it, it will get lost in the sea of books. A book without marketing and promotion is like a rocket without fuel.
Many authors just want to write, and don’t want to market. In fact, most despise this aspect of being an author. And this holds true for writers of children’s books as well. It is, nonetheless, one of the key factors to your book’s success. Without promoting it, it will get lost in the sea of books. A book without marketing and promotion is like a rocket without fuel.
I recommend using this platform to host a giveaway I have done so with each of my books. You can list any of your pre-released or published books for a giveaway, regardless of publication date, and offer either a paperback or ebook.
Here is an example an article I wrote for Kindlepreneur, a free source for authors to learn about book marketing. It was shared hundreds of times and helped reach many potential readers and clients.
Including your illustrator will increase your initial contacts, which can have an exponential impact on your marketing efforts. After all, she’s worked very hard to create beautiful illustrations for your. She’ll want the book to do well, as this is something she can then add to her very own portfolio.
There is no one way to promote your book, but one of the very best strategies is to simply keep on writing. Start writing your next children’s book as soon as you possible can. Repeated publication builds your reputation, your momentum, and your following. So, promote your work, but don’t forget that your little readers are waiting for more!
Book Promotion Ideas for Authors
A great list of ideas! I’ve had great luck doing live insect programmes that segue into my MG books (only one of which is entomology based, but all of which use biology). The bugs draw families in, and afterwards the kids BEG for a book from their parents. I’ve had programmes where every single family attending buys a book.
Collaborating with other authors is one of the smartest book promotion ideas to build community and boost your reach. It’s a way to make the lonely writing life a little less lonely. And let’s be honest—it’s a lot more fun to share the journey.
143. Offer holiday-themed merchandise or bonuses. The holidays are the perfect time for book marketing. What book lover doesn’t love a special holiday-themed bookish gift!? Offer promotions, bonuses, or special-themed merch during the holiday season.
We all know that writing a book is only half the battle. Promoting it? That’s where the real challenge begins. Whether you’re a first-time author or a seasoned pro, finding fresh, creative ways to promote your book can be a game-changer for your sales and visibility.
Book Launch Promotion Ideas
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Want to really catch readers’ eyes? Make a movie trailer! Help viewers imagine your characters and story with some fun voiceover and eye-catching images. There are many online tools you can use to make a trailer on your own, or you can hire a professional to do a video for you. One tool you can use to make your own is Doodly. With their pre-made doodle video clips, you can quickly make a simple video that shows people and scenes doing various things that go along with your story. Another tool is VideoStudio.
Getting book reviews should always be one of your top marketing priorities — indeed, you must start working on this long before your book launches, so you’ll have reviews right from the jump. Our post is a great primer on how to get book reviews as a new author, but the gist is: reach out to reviewers early and often, offer plenty of ARCs, and encourage people to cross-post their reviews to multiple platforms.
Among various book launch event ideas, pre-launch book clubs stand out for their ability to create meaningful reader engagement. These exclusive reader events go beyond traditional marketing, offering a personalized experience that can turn casual readers into passionate advocates. By incorporating book club marketing into your launch strategy, you’re not just promoting a product – you’re building a community around your work.
Next you’ll want to create a proto-persona: a hypothetical reader who slots perfectly into your target market. Give this reader a profile that includes a name, occupation, and home life. You’ll think about this proto-persona every time you make a marketing decision, which will help you envision your readers as real people and cater to them more concretely.